Florian Löffler is a graphic designer with nearly a decade of experience in branding and digital experience. Most recently, he ran Damar Studios, his own practice, leading the design team at priwatt and art directing the 2025 Red Dot Award-winning rebranding. Across two years of running the studio, he operated as Creative Director across team building, quality assurance, business development, and client management, while staying deeply hands-on with the work.

His work spans strategic direction and hands-on execution for clients including Oppo, AEG, and the City of Berlin. At Commandante Berlin, he led major brand redesigns for Schoeller Textil AG and developed social content for easyCredit, Médecins Sans Frontières, and ClassPass. He has also collaborated with agencies including VALID and Brand Factory.

He specializes in scalable brand systems and has deep expertise in both branding and UI design. Beyond commercial work, he is drawn to cultural projects, where identity, narrative, and place take center stage.