priwatt is a Leipzig-based green energy company founded in 2020, built around one idea: making the private energy transition accessible to everyone. They started as a pioneer in the balcony solar market, offering plug-and-play solar systems that anyone could install without an electrician. Over time, priwatt expanded into a full energy ecosystem, adding battery storage, rooftop photovoltaic systems, heat pumps, and the Orbit energy management app, which allows households to monitor and optimise their own power production in real time.

As the product range grew, so did the need for the brand to grow with it. priwatt needed to move from solar startup to a credible, mature platform for the energy transition. We did a complete rebranding, working with the priwatt team, Damar Studios and &why. The project covered brand architecture, a new visual language, updated typography, colour system, iconography, packaging, and website.

The result is a brand that carries the clarity and confidence of a company that knows where it is going. Less product catalogue, more platform. The redesign was awarded the Red Dot Award in Brand and Identity in 2025.