Schoeller Textil AG is a Swiss textile manufacturer founded in 1868, headquartered in Sevelen in the St. Gallen Rhine Valley. One of the most technically advanced fabric companies in the world, Schoeller develops high-performance textiles and finishing technologies for over 500 brand partners across 50 countries, supplying the fabrics inside products by Jack Wolfskin, Pikeur, AlphaTauri, and Descente. Often invisible to the end consumer. Always fundamental to the garment.

We repositioned Schoeller Textil, developing a new brand architecture, brand claim, logo update, typography, colour system, hangtags, and website. Working alongside Commandante Berlin and Brand Factory SENSES.

The repositioning is anchored in a single new claim: Textile Intelligence. Not a tagline, but a definition. The identity draws the brand back to its Swiss roots: precise, reduced, nature-informed. The logo was stripped of its signature red and black, gaining transparency and reducing production resources in the process. A logic carried consistently across every touchpoint, from technical hangtags to the digital presence.